Advances in technology have allowed our society to experience a shift where more personalized and customized forms of digital media allow users to engage in new forms of interactive visual communication. My deep interest in technology has led to working in consumer healthcare particularly in the areas of Personal Health Records, Electronic Medical Records, Consumer Health Portals and Obesity Management. My passion as a director/designer within this shift is to solve problems that deal with the concept, design and development of user interface (UI) and user experience (UX). My other passion is helping clients, students, designers, and entrepreneurs reach their goals.
Versatile and creative, able to blend design with traditional and new trends in marketing/leading edge technology. Brand and corporate identity creation and promotion design, production and promotional collateral for an integrated presence. I have run internal agencies for fortune 100 clients, built and managed creative teams, procured and supervised a variety of vendors producing impactful results on time and within budget. I am experienced in best practices for all design mediums (ADDIE) start-ups to F500 companies, healthcare, B2B and B2C clients.
